Dehua makes a major signing!
On March 18th, the County Ceramic Wine Utensils Association signed a strategic cooperation agreement with the Luzhou City Wine Industry Association, promoting the in-depth integration of the thousand-year-old porcelain capital culture and Chinese wine culture, and enhancing the influence of Dehua white porcelain in the wine industry. Chen Weiqi, the director of the County People's Congress Standing Committee, witnessed the signing.
At the symposium, both sides respectively presented the situation of Dehua ceramic culture inheritance and the development of Luzhou liquor industry. They conducted in-depth discussions on the cultural value, market prospects and industry cooperation direction of ceramic wine utensils, and held a strategic cooperation signing ceremony.
In this signing agreement, both parties will engage in in-depth cooperation in areas such as the display and promotion of ceramic wine ware, the formulation of industry standards, brand collaboration, and industry exchanges. For wine products of different flavors, alcohol contents, and drinking scenarios, they will conduct research and discussions on the feasibility of formulating industry standards for ceramic wine ware, standardizing the materials, capacity, and cup size of the accompanying wine ware, achieving precise matching of "wine product + wine ware" to enhance the consumer experience.
At the same time, both parties will jointly develop cultural wine products, create the "Master+" IP, and promote the brand IP of Luzhou wine enterprises to be associated with Chinese Bai Dehua porcelain. Both parties will also leverage their respective platform advantages, organize mutual visits and exchanges among member enterprises, participate in each other's industry expos, deepen industry exchanges and cooperation, and further enhance the influence and brand exposure of the Dehua white porcelain industry.
The signing of this cooperation agreement marks an important step in the cross-border integration of the Dehua ceramic industry and the Luzhou alcoholic beverage industry. In the future, the two parties will use the agreement as a bond to continuously deepen the cooperation content, expand the cooperation fields, jointly explore new paths for the development of ceramic wine ware industry, and contribute to the high-quality development of the local characteristic industries in both regions.